Victoria's Secret Rebranding
Victoria's Secret Blue is a play off of the original brand Pink. Blue is a new lingerie line that is made for all shapes and sizes of women, allowing everyone to feel special and sexy. The new slogans also include things like “Wear blue. Wear you.” and “Love the real you”. The change of colors in the logo and the incorporation of wings is an addition to the new identity that anyone can be an angel and that pink doesn’t have to represent the perfect women. The incorporation of blue and purple was intended to represent the extension of this new line, being accepting of all.